Local Dental Practice

A dental practice with quality services and experienced staff but completely invisible in local search. Despite being established in their community, they were receiving zero calls from their Google Business Profile and struggling to attract new patients online.

01

Case Study

The Project Overview

Monthly Calls

0 → 90

Map Pack Ranking

Top 3 Position

Visitors

500+

Timeline

4 Months

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02

Discovery

The Situation When We Started

Starting Point (1st Month)

✓ Zero monthly calls from Google Business Profile
✓ Completely invisible in local search results
✓ No Google Maps visibility in competitive dental market
✓ Website receiving minimal traffic despite professional appearance
✓ Missing critical local SEO foundation

Google Business Profile Issues

✓ Only 12 photos (generic Canva-made graphics, no real images)
✓ Limited service area coverage (only city name listed)
✓ Inconsistent business address with website
✓ Extremely short, generic business description
✓ Only 3 posts from years ago with no recent activity
✓ 8 reviews with zero engagement or replies
✓ No authenticity signals or trust indicators

Website Problems

✓ Poor site structure with confusing navigation
✓ Single service page listing all dental services together
✓ AI-generated content lacking human touch and depth
✓ No backlinks or social media integration
✓ Missing clear calls-to-action throughout site
✓ Technical issues affecting performance
✓ No local SEO optimization

03

The Strategy

Our Solution

Phase 1: Google Business Profile Transformation (Month 1)

✓ Replaced 12 generic Canva graphics with authentic photos
✓ Added before-and-after patient results (with consent) showcasing real outcomes
✓ Uploaded all images with proper geo-tagging for local search relevance
✓ Expanded “Areas Served” to include surrounding cities and neighborhoods
✓ Rewrote short business description into comprehensive, keyword-rich profile content
✓ Fixed NAP inconsistency between GBP and website
✓ Replied to all 8 existing reviews with personalized, keyword-optimized responses

Phase 2: Website Foundation & Structure (Months 1-2)

✓ Fixed all basic technical issues affecting site performance and crawlability
✓ Improved page load speed and mobile responsiveness
✓ Resolved broken links and navigation issues
✓ Enhanced site architecture for better search engine indexing
✓ Analyzed top-ranking competitors in service area
✓ Identified high-intent local search opportunities
✓ Created dedicated service pages for each dental treatment (replaced single-page structure)
✓ Developed clear, logical site navigation improving user experience

Phase 3: Content & Local Optimization (Months 2-3)

✓ Rewrote all AI-generated content with human touch and SEO optimization
✓ Incorporated targeted keywords naturally throughout all pages
✓ Created compelling, informative content addressing patient concerns and questions
✓ Balanced technical dental accuracy with readability for general audience
✓ Added real photos of practice, staff, facility, and treatment rooms
✓ Ensured complete NAP consistency between website and all platforms
✓ Embedded Google Business Profile in website footer
✓ Added location-specific content and service area pages
✓ Included local landmarks and community references for geographic relevance

Phase 4: Authority & Conversion (Months 3-4)

✓ Began strategic backlink campaign (100% organic, no paid links)
✓ Built relationships with local health directories and community sites
✓ Created shareable educational content for natural link attraction
✓ Focused on quality healthcare directories and authoritative local business sites
✓ Added clear, compelling CTAs on every page guiding visitors to action
✓ Implemented prominent “Book Appointment” buttons throughout site
✓ Created multiple contact options (phone click-to-call, form, chat capabilities)
✓ Optimized inquiry forms for easy patient submission

04

Impact

The Results (After 4 Months)

Call Volume Growth

✓ 90 monthly calls from zero at start (November results)
✓ Visible in local search results and Google Maps
✓ Consistent daily inquiry flow from GBP
✓ Strong engagement on posts and photos

Website Performance

✓ 500+ visitors over 4-month period
✓ 2 main keywords ranking on page 1 of Google
✓ 3 related keywords on page 1 driving targeted traffic
✓ Measurable increase in appointment bookings

Patient Acquisition

✓ Transformed from zero online inquiries to consistent lead flow
✓ New patients discovering practice through organic search
✓ Reduced dependency on expensive referral programs
✓ Sustainable patient acquisition system established

Visibility Transformation

✓ From completely invisible to competitive local presence
✓ Strong Google Maps visibility in service area
✓ Ranking alongside established practices with larger budgets
✓ Foundation built for continued growth